Videos

The way modern humans sleep isn’t natural. Throughout history, people slept in TWO blocks of time (instead of the one uninterrupted block we’re accustomed to in modern times). Ethan explains why your early morning wake-ups might be completely natural and nothing to be concerned about. Related articles and videos

In the old days, the only way to buy a mattress was to go to a shady brick-and-mortar store in a strip mall and hope for the best. Now? You can get any mattress shipped to your doorstep, vacuum-sealed in a box. It turns out this innovation came from one guy tinkering in his garage.

Smart mattresses provide a ton of features: cooling capabilities, sleep tracking, data on your health, etc. What a lot of people don’t know is that they’re also tracking you…and can even be hacked. Ethan breaks down the security vulnerabilities in popular smart mattress brands and determines how worried you should be about hacks and data

You see the advice everywhere: if you have back pain, get the firmest mattress you can find. The problem? That advice isn’t always accurate. Firm mattresses can sometimes make your problems worse. In today’s video, Ethan breaks down the problem with firm mattresses and explains why you should reconsider buying one. Related articles and videos

This is THE video to watch if you want to save money on your next mattress purchase. Ethan is a former mattress salesman who, in today’s video, decided to break down the formula that the industry doesn’t want you to know. Related articles and videos

The discounts on floor model mattresses can be tempting…but they’re cheap for a reason. Sometimes deals really are too good to be true. Former mattress salesman Ethan breaks down the problems with floor model mattresses and why you should avoid buying them. Related articles and videos

Mattresses can last a long time… But the day always comes when your mattress is finally too old to sleep on. Ethan breaks down the signs and symptoms that let you know when it’s finally time to buy a new one. Related articles and videos

Have you ever driven past a mattress store only to see…another mattress store? It turns out there are more mattress stores than McDonald’s or Starbucks. Why is this the case? In today’s video, Ethan (a former mattress salesman) explains why it seems like every strip mall in America has a mattress store (or two or

We’ve all been there. You walk into a mattress store with a firm budget in mind, but as soon as you start talking to the salesman, that number starts to go up. Next thing you know, you’re walking out of the store with a wallet that is way lighter than it was when you walked

Lots of mattress brands advertise their products’ cooling capabilities. But the word “cooling” can be misleading (sometimes intentionally). Ethan explains why cooling mattresses are nothing more than a marketing gimmick in today’s video. He also gives you a list of mattress types and features you should look for if you’re a hot sleeper. Related articles