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MyPillow CEO Says ‘All Lives Matter’; Will Continue Airing Ads on Fox News

Mike Lindell

Major advertisers are pulling out of Tucker Carlson Tonight on Fox News after Carlson was quoted as saying that the George Floyd protests were “definitely not about black lives”.

MyPillow will not be one of them, according to a statement from their CEO.

What MyPillow’s CEO said about the Tucker Carlson controversy

In a statement to NewsWeek, CEO Mike Lindell said that “MyPillow is not changing its advertising. I make all my advertising decisions based on what is best for my customers and my employees. MyPillow believes all lives matter and values all our employees and customers, treating them like family.”

Mike Lindell is very politically involved and is known for supporting conservative causes. He’s a friend of Donald Trump and is the Minnesota chairman for his 2020 reelection campaign. Lindell has also gone on record stating that he’s considering a gubernatorial run in 2022.

Lindell is known for pivoting his company based on current events. MyPillow is one of the companies that transitioned into face mask manufacturing during the early days of the COVID-19 pandemic.

MyPillow is a company that manufactures and sells pillows, sheets, mattress toppers, and other bedding items. The company is a major advertiser on the Tucker Carlson Show, airing 45 advertisements on the show between May 27 and June 9.

MyPillow CEO Mike Lindell speaking with President Trump

Companies are canceling their partnerships with Tucker Carlson

Disney, Papa Johns, and T-Mobile are the biggest companies to pull their advertisements after Carlson’s comments caused an uproar among supporters of the Black Lives Matter movement who have been “canceling” people for expressing opinions that they disagree with ever since George Floyd was murdered.

Disney confirmed that they are pulling their advertisements from Carlson’s show. CEO Bob Chapek signaled his support for BLM in a statement announcing the cancellation to Deadline: “The killing of George Floyd has forced our nation to once again confront the long history of injustice that black people in America have suffered, and it is critical that we stand together, speak out and do everything in our power to ensure that acts of racism and violence are never tolerated.”

T-Mobile’s CEO Mike Sievert announced he was ending his advertising partnership in Tweet form when asked if Carlson’s statement is a representation of the company’s opinion: “It definitely is not. Bye-bye Tucker Carlson! #BlackLivesMatter.”

This isn’t the first time that Tucker Carlson faced an advertiser backlash from expressing controversial views. In 2018 he claimed that undocumented people made America “poorer, and dirtier, and more divided”, which led to multiple companies pulling their advertisements from the show.